Trip with a Rent a Car in Imabari city: A tour around the famous places of Imabari City

Shopping Insta-worthy History Culture Experience Beautiful Scenery Art & Architecture
5,000 JPY ~ / person
About 6 hours
Language: English

What we'll do

Imabari towels come to mind when you think of Imabari, Ehime. This is a well known towel brand in Japan. At the Towel Museum, you can touch and view those Imabari towels. This is an unusual museum where you can learn about the production process for how the towels are made starting with the thread. Imabarijo Castle has been selected as one of the top 100 famous castles in Japan, making this is a must-see spot if you visit Imabari. Next, head to Kirosan Tenbo Koen Park by crossing the Kurashima Kaikyo Ohashi Bridge, which is the world's first bridge to have three successive suspension bridges that connect Oshima to Shikoku by crossing the Kurushima Channel in the Seto Inland Sea over to Imabari. Here you can see a panoramic view of the Seto Inland Sea, so be sure to see the lovely scenery.

Meeting Place

We can meet here, at the TOYOTA Rent a Car Matsuyama Airport Shop.
From matsuyama Airport Ext., 3-minute walk toward the shop.
The type of car we rent and the rental fee will depend on the number of people participating in the tour.
*One-way: Available inside / outside the prefecture


Price per person
5,000 JPY ~ / person
Max participants
Up to 4 people
Hosted in English
Things you need to know before the tour

-Taxis or rental cars are recommended for transportation.
-Transportation and Admission fees are not included in the price.
-Recommend comfortable shoes.


  1. 1
    Towel Museum

    The Towel Museum in Imabari, Ehime Prefecture is a cultural facility that combines exhibits about towel manufacturing with pop culture exhibits and shops into a fun experience. Run by the Japanese towel manufacturer Ichihiro, the museum introduces visitors to different textiles and the process of making towels. There is also a collection of textile art by a local artist from the Nakajima Island. Interestingly, the museum also features a Moomin gallery on its top floor and has changing exhibitions, including of towels with pop cultural icons. Multiple shops within the museum also sell related goods, in case you are looking for a special towel for someone. The museum is located in a scenic natural location and features a huge garden with flowers that change with the seasons. The garden alone may be worth the visit for flower lovers and photography buffs.

  2. 2
    Imabarijo Castle

    Imabarijo Castle of Ehime prefecture is one of Japan's "three great water castles". Built by the sea, it is fortified by a seawater moat. Its original builder and owner, Todo Takatora had been considered one of Japan's best castle builders for his experience building other significant castles of the time. From Toda Takatora's time, the best preserved segments of the castle are the walls and moat, with other buildings largely being reconstructions. Nonetheless, fish can be seen swimming and jumping in the moat below, while the beautiful castle walls make for a very photogenic location. History aficionados will find much to enjoy in the on-site history museum with its large collection of samurai armor. The stone walls and keep of the castle are illuminated with different colored lights at night to accentuate their form and they look particularly beautiful when reflected in the water of the moat.

  3. 3
    Kurashima Kaikyo Ohashi Bridge

    Kurushima Kaikyo Ohashi Bridge is a large suspension bridge on the Shimanami Kaido route that connects the island of Oshima to the main Shikoku island. When it was completed in 1999, it was the world's longest suspension bridge and the first structure to combine three successive suspension bridges into one. The total length is more than 4000m. The bridge is itself a great photo motif but it also provides scenic views of the Seto Inland Sea and its islands. The scenery of the Kurashima Kaikyo strait has been praised by poets as looking like a painting and the bridge design can be credited for fitting in well with the surroundings. The bridge can be crossed by foot, bike or car.

  4. 4
    Kirosan Tenbo Koen Park

    Located at the southernmost point of Oshima, Kirosan Tenbo Koen Park rises up to an elevation of 307.8m. From the panoramic observation deck bridge, you can see "Mt. Ishizuchi​," the highest peak in western Japan. The scenery is impressive and multi-faceted, including a beautiful illuminated bridge and Imabari city night view. The modern embedded observation deck devised to avoid obstructing the island view is famous as a treasured structure.

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