Trip with a Rent a Car in Niigata pref: A trip to enjoy the culture and nature of Niigata

Food & Drink Beautiful Scenery
6,325 JPY ~ / person
About 8 hours
Language: English

What we'll do

This is a wonderful tour for anyone who wants to interact with Niigata's culture.
Start your tour at the Michinoeki-Tsubamesanjo Jibasan Center. Here you can try some of the local food and buy traditional handicrafts as souvenirs.
At the Nishikigoi Village (Nishikigoi no Sato) that is known as being the sole facility in Japan that showcases colored carp, you can observe the carp and learn about its history.
The Hoshitoge Terraced Rice Paddies is a spot that represents Niigata as a well known rice producing region, and it has a picturesque scenery of 200 terraced rice paddies.

Meeting Place

We can meet here, at the TOYOTA Rent a Car Niigata Airport Shop.
The reception counter is in the center of Niigata Airport Terminal. 2-minute drive in courtesy vehicle. 10-minute drive from Niigata Airport Interchange on the expressway.
The type of car we rent and the rental fee will depend on the number of people participating in the tour.
*One-way: Available inside / outside the prefecture


Price per person
6,325 JPY ~ / person
Max participants
Up to 4 people
Hosted in English
Things you need to know before the tour

Things you'll need:
-Money to buy lunch
-Transportation fees to get you to the meeting place


  1. 1
    Michinoeki-Tsubamesanjo Jibasan Center

    Tsubame Sanjo City in Niigata prefecture is famous worldwide for craftsmanship. At the center, you can find a plethora of high quality world-class manufactured goods such as kitchen knives and other metal tableware, along with copperware and tumblers, etc. In the main product building, you can find around 10,000 different products lined up in a huge 925 square meter space. All of these being made at Tsubame Sanjo! The most popular spot all year round is most definitely the kitchen knife corner. There is a selection of over 500 different types of kitchen knife and staff are ready to advise you on the perfect kitchen for your needs. In addition, in the restaurant called Restaurant MESSEPIA annexed to the center, the western cuisine made with local produce is popular. However, in order to have a more Tsubame Sanjo experience to your food, customers can choose from a variety of prepared food products when they order.

  2. 2
    Nishikigoi Village (Nishikigoi no Sato)

    Ojiya City, Niigata prefecture is the home of the swimming jewels that are Nishikigoi (a vari-colored type of carp). Nishikigoi Village is the only exhibition facility in the world where you can see lots of Nishikigoi carp and that also introduces the history of the village. Nishikigoi carp is the generic name for carp that have spots and patches of different colors to them, and are bred for ornamental purposes. They, therefore, differ in name to normal carp which are for eating. On the premises, you can find a garden with a pond and bridge that has Nishikigoi carp swimming in it, along with waterfalls of varying sizes. Nishikigoi Village also has an exhibition hall that has all kinds of documents about how to raise Nishikigoi carp, their history and what types there are. There is also a special ornamental pond in a hall that has the most prestigious and rare Nishikigoi swimming around in it. You can go and see and even feed the 200 Nishikigoi carp that span 15 different prestigious types!

  3. 3
    Hoshitoge Terraced Rice Paddies

    Niigata prefecture is famous for its rice and in the city of Tokamachi, there are lots of terraced rice paddies dotted around making for quite the beautiful rural scenery. However, among the many terraced rice paddies, the most famous one of Tokamachi is the Hoshitoge terraced rice paddies. With its lush green color in the summer and beautiful white snow in the winter, it’s seasonal beauty attracts many visitors. With the morning haze, sunset and beautiful starry skies, Hoshitoge’s beauty changes throughout the day, making it one of those places you want to keep revisiting. Also, if you come at the right timing you might even be able to see one of the rice paddies rising out from a sea of clouds! Clouds are particularly common during the end of June and the early mornings of September for those who want to catch that rare sight. The rice paddies are particularly popular however in early Spring and late Autumn when visitors go to see the “water mirror”. The “water mirror” is a phenomenon where the still water in the rice paddies creates a reflective mirror effect with its surface. The Spring “water mirror” time frame is from the snow melting up until June and then the Autumn time frame is up until the latter part of October when the snow begins to fall again.
    【Notice for those who visit the rice paddies】 The rice paddy areas are not tourist sightseeing spots. The paddies are important (and privately owned) farmland for farmers to make rice. When you visit these rice paddy areas, make sure to strictly adhere to the rules and not enter any farmland or areas roped off, and to park your car in the designated spots, and take any rubbish home with you.

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