In the Research section, we will convey the appeal of Japan through numbers.

Just as Niseko Ski Resort is representative of Hokkaido, and everyone knows you can't visit Osaka without eating takoyaki (fried octopus dumplings), you're probably already aware of a variety of famous Japanese places and foods even if you have never actually been to Japan. The so-called "golden route," however, which consists of Tokyo, Hakone, Nagoya, Kyoto, Osaka, and the area surrounding Mt. Fuji, is only one part of Japan; the country is overflowing with a multitude of other unique and hidden spots.

EXest Inc. accumulates original data for over 100 tourist attractions each month, and by analyzing this as well as data distributed by the Japanese government, we aim to shed some light on the distinct features of each prefecture throughout the country. Even within the same area, the behavior patterns and timing of visits may differ for Japanese tourists and tourists from overseas. Popular points to pay attention to may also vary depending on a variety of components.

You can use this number data to choose your next travel destination, research more about the sightseeing spots you already plan to visit, or you can just enjoy browsing. How you choose to use this information is up to you.